Beta Story

You've seen our products around for years. They've been carried by MJ and Madonna, given away on Oprah, and received accolades from Good Housekeeping's Research Institute. We've been in Asia, Europe, South America and, most likely, in your own backyard. We've been at the Olympics, the World Cup and the streets of Harajuku.

Why haven't you heard of us? I guess we're a bit stealthy. Over the years, we have designed and built custom bags for some of the most well-known brands around the world. With all of this experience, we decided it was time to take building custom products to another level by offering functional customization and redefining the design manufacturing process.

We think you should be able to build your own bag, so we're going to make it happen. Sure, there are other companies out there that will let you pick your bag color, but we want to take it to the next level and let you decide how you want to use your bag. Obviously, there are challenges associated with doing this at a reasonable cost, but we've never been known to back down from a challenge. Consider the Beta Box as our first step toward bringing a truly customized bag to you.

How are we redefining the manufacturing process? We've created a hybrid design and production process. We start by designing the bags in our Seattle headquarters. Then, we source materials and manufacture the pieces in China at our factory, which we've been working with for over 20 years. Once the semi-finished goods are produced, we ship them to our Missouri factory. When you submit your customized bag, we begin sewing your creation and ship it directly to you from our USA facility.